How Internet Money Is Made

Have you always been thinking of online info-searches, online communication and online games, but never – of making money from the internet? Have you noticed eventually that too many people around have never spent a cent online? But again and again you are reminded that internet money is a real possibility… Do you want to know, how that can become your real chance?
Which ways advertising works?

1.PPCs
Pay per click search engines or PPCs are a system by which the advertiser pays money for each visit of the site through the ad posted. The best part is that you pay only if someone clicks on your ad, so you don’t waste your money on whatever that doesn’t work.
PPC is one of the fastest ways of generating targeted traffic to your website. In other words, it makes people interested in your website even if they didn’t plan it themselves. This online marketing strategy is so effective that first visitors may start arriving in just a matter of minutes after you start your advertising campaign.
Pay per click advertising resolves the biggest problem of internet money-making – raising the traffic. AND it does not charge a fee to run your ad, so you can start without a huge budget which most of us simply don’t have. You can set an exact budget of your choice, as low or as high as you wish.
The test question for PPC is: Are my visitors the ones who are interested in the service or product offered? In theory, this is the way it should work. In reality, things are not as simple as they sound. False traffic – that’s what the problem is called

Pay per click fraud has many twists, but let us discuss a couple of them. The first one is not something most people are aware of. There are sites on the internet that provide what is called, ‘incentive advertising’. They pay people to go to websites all over the internet. Unfortunately, this is not the targeted traffic you want. In this case people are simply making easy money from the internet. What is actually happening is that people running the ads are paying for the clicks, not providing the real traffic.

2.Advertising spots
If you don't want to share your advertisement income with a network, if you want to maximize the revenue or if PPC ads do not work for you for some reason, you might want to sell some of your space to other advertisers.
Firstly, you will need solid and varied information about your site's visitors. Ultimately, what you are selling to advertisers is access to your readers’ minds, so you'd better know how many there are and who they are. A traffic tracking service like Google Analytics can provide accurate traffic data. The important part is filtering out non-human traffic like search engine spiders and automated robots (which can account for up to 90 percent of a site's overall traffic). You should also consider a couple surveys of your readers, to get more detailed information about their demographics and behavior. To be accurate the research should take place on regular basis. SurveyMonkey provides easy-to-use tools to set up different types of surveys.
Secondly, you need to “wrap” the goods you’re selling. As strange, as it seems, advertising space is measured and divided into single units as much as cars or dairy products. How to divide the webpage into single spots for future sell? It’s up to you! Here are just a couple of ideas on advertising setup:
125x125 banners, advertisers, banner spots, flash banners etc;
Different advertising terms and/or times of days for different clients;
Offer professional made ads or let the customers create their own…
In the world of online marketing anything is fine, as far as it satisfies your clients(in the first place, notice!) and makes a decent profit.

Which websites can earn on ads?
Whichever one you have, advertising is a great deal for it. Why? Because no one has yet decided how to make money on the internet faster and more effectively! Newsletters, info websites, email servers… Did you notice them selling anything? Nothing much, except for a couple of services for little cost. Did you really believe them all existing just for fun? No-no, making money is still the big online deal! And that’s when little, but very effective commercials come into play.

What are the starter’s goals?

1.To create interesting content
Write your content as if you’re writing for your best friend with whom you want to share the information. But be accurate: the visitor-friendly style shouldn’t cover the actual message.
The message should be up-to-date, but not just simply the freshest you can get. The sources you get information from (databases, agencies, other media) should be trustworthy and smart. And so should be your authors.
Content is not just a banal formula of “articles + ads + pictures”. Go above & beyond! Whether it’s advertising, reviews, links, eBooks, or other products, don’t be afraid to sell to your existing audience. People like to buy quality products from people they trust.

2.To attract readers
Reader-contributed content can help you meet your page view goals. This means not only giving more, more and more information, but also INTERACTING with the visitors. Well-managed, thoughtfully organized discussion boards and wikis can add dozens of new content pages a day to your site, with much less effort on your part than writing that many original articles.
To attract people who can possibly buy your advertising space, set up a page on your site, linked from the header or footer that provides data about your site's traffic and visitors, as well as a list of available ad packages. You might also provide a well-designed PDF version of the same data, as decision-makers often prefer "hard copy" versions of this information.
The social media audience is definitely among the fastest growing audiences on the web. The key to social online marketing is producing content the social media audience will like and building friendships with the users so they will vote on your content. There are many social sites that can send more targeted traffic. Also, don’t forget to consider blogs as social media sites. You might have never thought about blogs that way, but blogs do have a big social element which is in the end a vital one for your internet money flow.

3.To keep the traffic flowing
Firstly, get repeat visitors through subscriptions. You should always be encouraging readers and bloggers to subscribe to their RSS feed. If you have a readership that is not very tech-savvy, you should also promote a RSS subscription through email.
How can you attract the much traffic you need? If you are writing one article a day on subjects that will be out of date within 24 hours, it's going to be tough. You'll need to attract nearly 10,000 views each day for that's day article, since few people will bother reading your old, out-of-date work. If you write a fair number of "evergreen" features, which keep attracting page views long after they are written, you'll find the task much easier. Creative content – that’s what never fails!

SEO: to be or not to be?
“SEO (Search Engine Optimization) copywriting” requires that the copywriter concern himself with strategic placement of key words within his Web copy to optimize search engine rankings of the pages he writes. This is a certain way to get traffic. But not always the best way. Even inexperienced people can still define a text written just for making money online.
But if you have SEO skills, this doesn’t mean you should stop doing keyword research and trying to hit the top 10 of Google. However, if you focus too much on Google, Google could wreck you and you would lose most of your traffic. Build a defensible, human-oriented website that survives even if Google bans it.
Bob Bly, who has a large online experience, doesn’t recommend exploit plain SEO. That’s what he advises to do in his article “Why I Don’t Believe in SEO Copywriting”:

1. Write the strongest selling copy you can aimed at the human reader … and forget the search engines.
2. Once that copy is finished, go back and check to make sure key words are appropriately placed, but….
3. Never change a word of strong selling copy if that change will make it even one iota weaker … even if SEO best practices would endorse that change.
In other words, write for the customer … and not SEO.

The measures of success
Once you have ads on your site, you will want to measure their effectiveness in terms of online marketing. To achieve this goal you need to compute the effective cost per thousand impressions (EPCM) of revenue that each ad type is earning for you. You calculate ECPM by taking the total amount you get from an ad (or ad type), diving it by the number of pages on which that ad (or ad type) appears, then multiplying by 1,000. Let ECPM data help you decide which advertising type, layout and position work best for you.
Other factors to consider for future development can be more concrete, as well as more effective. For example, you can figure out the ECPM not for the whole day, but for each single hour. This helps you find out the most effective hours for advertising. Days of week can certainly count too.
Frequency is another rarely-considered yet very important type of information. It displays the number of times an individual user is exposed to your ad. This helps to prevent audience from over-exposure and as a result, annoyance.

What can you expect?
To make as much as $36,500 a year, you'd need to earn $100 a day on your site (plus whatever expenses you incur). Let's assume your site is attractive to advertisers and earns $10 in ad revenue for every thousand page views. That would mean you'd need to serve 10,000 page views a day to meet this target. (And more if your site earns less than $10 per thousand page views.)
Do you think of these numbers as of sky high? It would be interesting for you to know, that CourtneyTuttle.com, for example, gets over 45,000 page views per month from over 20,000 unique visitors, and this number is constantly growing. Do you believe that they recently were starters? Better believe you can be the next one making money online!